Ask Your Readers One Question: “What’s Your First Number Problem With YOU [YOUR FIELD]?”
It has never been easier to start making money with training services.
This was not always the case. About ten years ago, I started looking for a “health coach.” Sounds fun, and it’s a great way to make money. But I soon became disillusioned; it turns out you need many expensive certificates, a personal logo, an official website, and years of experience to start training. I gave up the idea.
A few years ago, I decided to try to train again. I didn’t feel worthy, and I didn’t know what to do.
But after buying some online courses for training, I created my first sales page for coaches. I sold an hour-long training phone for $ 100.
For the first three months, I had about 40 clients for coaches.
I struck gold. Since then, I have increased my prices, created more training services, and now, training is an integral part of my business (and a substantial revenue stream).
Here’s a simple, five-step process to finding your first paid training client and starting a real training business.
Don’t wait for someone else to do it. Rent them and start calling for a gun.
Before you set up any training, you need to know the problem you are going to solve.
You can get it by a simple email.
Too many entrepreneurs skip this step and start trying to sell something they love… but find that no one wants to buy it. It’s not about telling the world what you know, and it’s about finding people from point A to point B. It’s about solving real people’s real problems, which means asking them what those problems are.
Responses began to creep in slowly. According to Jon Morrow from Smart Blogger (the perfect pro in this model), you want to shoot at least 50 responses, which is 100 or more.
For me, I tried to get as many answers as possible: by email, to call to action, to my articles, anywhere.
This brings us to the next step.
Get More Answers to Your Answers
You will probably see many similar answers in your answers. Many people have similar problems, and we get real data on what these problems are.
Here’s what I first saw:
Answers may be complicated, but they are usually related to a specific theme. I began to boil the responses to short problems: process, ignorance, fear of the future, and insecurity.
After simplifying the answer, I reduced the general response. For my students, the common problem was a compromise. Many students did not know how to get along, build momentum, and stick to their goals.
Analyze your answers, and put them in perspective. After that, find the most common problem.
After that, you will be ready for the third step.
Find Out How To Solve a Problem
Now, it’s time to get an answer.
Fortunately, you probably already have a good idea of how to solve that problem – it’s a widespread problem in your technology field. But if you still need to learn more skills or knowledge, take the time to do so.
This is what will set you apart from 99 percent of other coaches in your field; you create a specific solution to a particular problem, which you fully know your students are interested in.
Also, many entrepreneurs and potential coaches who are trying to find training clients tend to come to this point: trying to sell a solution to a problem people may not have.
You will put your knowledge into a powerful marketing tool, but in the meantime, learn all you can about how to solve that problem.
Call People Who Have Written That Special Issue
This is where you start to create a world-class coach package.
Once you have received the standard answer, send an email to every student who wrote that answer. Ask them if they would like to have a short, 10-minute call with you if you have a few more questions about their problem.
Most people like this. . You can expect a response rate of 70-80 percent of this.
When you are on the phone, your goal is simple: find out, by name, how they describe their problem. Ask any of the following questions. Here are some of the ones I used:
- Why is [problem] your first problem?
- Has anything worked to solve the problem? Why or why not?
- What is one thing you wish you could do about this problem?
- How can someone like me help?
With these calls, I would be writing down their angry response, exactly the way they called it. This is more important than any SEO strategy or keyword research strategy; you hear from real people how they explain their problem.
I had about eight calls, and after I finished, I had a great response from real people.
This leads us to the final step.
Create a sales page using all the answers, phrases, keywords and answers
Now it’s time to create your sales page finally.